“Power and hierarchies are the enemy of creativity.”
It is not a groundbreaking concept and in fact, many of you will have heard it said that the workplace kills creativity. How many of you would agree with this? How many times have you been tasked with a “creative project” to move business forward, generate new leads and try something innovative, only to be told less than a week later that something “urgent” has come up requiring your immediate attention?
I’m sure it’s something that many of you can relate to.
To the content marketer this poses a very real problem. Effective content marketing requires creativity. How is this achievable with all those “something more important” tasks getting in the way
Creativity and Content Marketing
But since content marketing has now become a business imperative – finding tasks that really are more important is becoming increasingly difficult:
“Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.”
Creativity is certainly not absent in the workplace, but how that creativity is executed is often flawed from the outset by the daily hubbub of working life –meetings, phone calls, problem solving…
I could go on, but I imagine you get the idea.
Perhaps you struggle to get past the “brainstorming” stage? You have some great ideas that you’re sure will work, but are too frequently met with opposition and overarching negativity, stopping your creative juices flowing before they’ve barely even started.
Our clients from both public and private sectors bring these problems to us time and time again:
“Several of the necessary requirements for creativity are the confidence to experiment, openness and time to play…some see restless experimentation and goodwill as being a challenge, maybe even a threat to the orderly running of business.”
Unfortunately, these ingredients that feed our creativity are too often a far call from the reality of the working world.
Sadly many organisations and businesses are bound up with internal politics, making important business decisions and dealing with time consuming personnel or financial matters. If this were not enough, others may dismiss new methods of productivity without giving them a chance.
This is bad news for creativity and worse news for your content marketing strategy.
This leads us to the question of whether in-house content marketing can ever be successful if you’re a small team in a big organisation.
Ask yourself 2 key questions:
- Is content marketing just a small part of your job description?
- Do your superiors recognise the importance of content marketing but only as secondary to everything else?
If the answer to both these questions is yes, chances are your content marketing strategy is far less effective than it could be.
So What’s The Solution?
Wouldn’t it be great if you could harness this creativity without foregoing any of your other business objectives? Outsourcing your content marketing to an external agency removed from the everyday humdrum of your business ensures you keep creativity and innovation at the heart of all your online content.
Here at Greener Media, we are immersed all day, everyday in creative content solutions with no other distractions. We can focus on producing innovative, engaging and top quality content that delivers the best possible results. What’s more – from our experience, we estimate we can deliver it in less than half the time it would take for in-house content to be produced to a lesser standard.
Tempted? Give us a call or send us an email and let us focus on what we do best so you can focus on running your business.
