Social media is a central part of everything we do. From scrolling through visuals on Instagram, to finding recommendations for products and services to reading the latest news, social media is all encompassing. It’s also one of the most powerful tools for businesses. Through platforms such as Facebook, Instagram, Twitter and LinkedIn, companies can connect […]
Social Media for Opticians – How to Market Your Opticians
Opticians are the world’s experts in helping people to look after their sight – one of our most precious commodities. But, in a market so saturated with chain optometry services and brands, how can small opticians get seen by customers? The answer? Social media. Whilst you might be wondering how a sector that has little to do […]
Marketing for Estate Agents – Why Social Media Should Be Your Focus
“Maintaining social media contact with former and current clients can provide an excellent way to get referrals. Whenever estate agents post something on their accounts, they can ask readers to share the article or link with people who might be looking for a house.” – Emoov Once, it was customary to see couples perusing the window […]
Marketing Ideas for Pubs and Restaurants
Pubs and restaurants are the social hub of many communities. However, to survive in a saturated market, food and drink venues must be able to effectively advertise themselves to new customers. It’s all well and good offering a range of premium drinks, local ales and home-cooked meals – but the key is in ensuring people […]
Hiring a Social Media Intern – A Business Owner’s Guide
Social media is becoming an increasingly powerful tool for business. If you’re looking for new ways to market your products or services or draw in new customers, taking advantage of the benefits of social media could make all the difference when it comes to staying ahead of your competitors. But what’s the best way to […]
Writing a Social Media Manager Job Description – An Expert Guide
If you still think social media is just for teenagers hooked on Snapchat and angry Twitter trolls who don’t see enough daylight, it’s time to think again. Social media has become an all-pervasive cultural and economic phenomenon, meaning that any business wanting to successfully engage with its customer base must have a solid social media […]