“Power and hierarchies are the enemy of creativity.” The Guardian It is not a groundbreaking concept and in fact, many of you will have heard it said that the workplace kills creativity. How many of you would agree with this? How many times have you been tasked with a “creative project” to move business […]
Blogging
Is Your Content Boring?
‘Why isn’t my content being shared?’ is a question we often get asked. Our response is always the same – “is it engaging?” Boring content, or content that has no appeal or interest to your audience, is as good as no content at all. Most businesses by now are aware of the power of […]
How to Start a Blog Post
The blank page. It is terrifying, and if you are not used to creating regular, fresh content for a blog, the fear can put an end to your content marketing efforts before they even begin. We have all sat down and stared at the blank word document, tormented by the flashing cursor, and felt […]
How to Amplify Your Blog Content
So you’ve written a blog article that is creative, clean, crisp and compelling. You’ve published it on your blog. Great! Everybody tells you that creating content is the key to an engaged audience and successful customer conversions, so you can just sit back and let it do its thing, right? Wrong! Publication is only […]
Brand Journalism | A Newsroom Approach to Content
“Brand journalism is a modern marketing imperative.” Ad Age We are moving beyond the old adage ‘content is king.’ Fresh and regular content alone is no longer enough. Producing quality content with a newsroom mentality must now be a priority in your marketing strategy. Content marketers are increasingly taking a journalistic approach to content creation, […]
