What is content without a goal? You’ve probably been bombarded with the same message over and over again – ‘content is king’ and you have to create regular, shareable and remarkable content again and again to attract the right audience. Hey, we even push that message pretty hard in our own content. But rather than […]
Content
Is Your Business Too ‘Boring’ For Creative Content Marketing?
All businesses can tell fun, captivating stories… really. Granted, creating exciting, compelling and engaging content is more straightforward for some businesses than others. Take a florist, for example. Creating stunning visuals for Pinterest, fun instructional videos for your YouTube channel, engaging Facebook posts and appealing blog articles doesn’t require much of an imagination stretch. And […]
How Office Politics Harm Creativity and Content Marketing
“Power and hierarchies are the enemy of creativity.” The Guardian It is not a groundbreaking concept and in fact, many of you will have heard it said that the workplace kills creativity. How many of you would agree with this? How many times have you been tasked with a “creative project” to move business […]
#WalkThisMay – It’s Walk to Work Week!
Did you walk to work today? Today marks the first day of Walk to Work Week (11th-15th May), an initiative by Living Streets to get more people walking to work, and enjoying the physical and mental benefits of walking! “88% of people surveyed last year saw an overall improvement in mood after going for a […]
Is Your Content Boring?
‘Why isn’t my content being shared?’ is a question we often get asked. Our response is always the same – “is it engaging?” Boring content, or content that has no appeal or interest to your audience, is as good as no content at all. Most businesses by now are aware of the power of […]
How to Start a Blog Post
The blank page. It is terrifying, and if you are not used to creating regular, fresh content for a blog, the fear can put an end to your content marketing efforts before they even begin. We have all sat down and stared at the blank word document, tormented by the flashing cursor, and felt […]
